apparel
Double Talk
The Jackets of Matagorda
Don’t get us wrong, we love designing every piece that goes in a collection, but c’mon, how can we not admit that the signature jackets of each season are a little bit our favorite? And Matagorda was extra fun, because we put a little of history in them; the jackets have a story.
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The Meaning of Matagorda
Where does the inspiration for Double D Ranch come from? Short answer: everywhere. As we looked ahead to the 30th-anniversary collection of Double D Ranch, we found ourselves looking back, reflecting on all the experiences and adventures that have shaped us throughout our lives, from our roots to our road trips to our role models.
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What’s in a Name: The Evolution of Double D Ranch
We’re the first to admit we are a perpetual work in progress. We are constantly reevaluating and reinventing our brand and our business; adapting, experimenting, evolving. In 30 years, we’ve tried a lot of things – some worked, some didn’t – but even something as little as our labels makes us proud of how far we’ve come.
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The Matagorda Print
To oversimplify it, the Matagorda collection is an amalgamation of influence. And, the Matagorda signature print, well, it’s an amalgamation of the collection.
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Matagorda Collection Launch Video
Didn't get a chance to tune in to the live video of Matagorda line launch? (Or just want to watch it again?) No worries, here's the recording. Get a (virtual) front row seat to Cheryl and Audrey walking you through the transition collection, piece by piece, sharing tidbits of insight and inspiration. Welcome to Matagorda!
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Rusty the Rooster & His Willie’s Picnic Picks
Among a slew of other characters we encountered on our Willie’s Picnic photoshoot adventure, we spent some time with a friendly little fella named Rusty, the most beloved rooster in all of Luckenbach! We’re letting him declare what not to miss from this collection.
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Come with us to Matagorda
It feels like we’ve been looking ahead toward our 30th Anniversary Collection for so long, that it almost seems surreal that we’re on the precipice of the launch. But it’s here. We’re excited and we’re proud. We’re kicking off the 30th collection, I Go Back, with a trans-seasonal collection dedicated to our roots in Matagorda County.
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Behind the Scenes: Willie’s Picnic
Oh, y’all… Photoshoots are always full of shenanigans, y’all have learned that by now, but the shoot for Willie’s Picnic might take the cake! There were characters, catastrophes, and confrontations – and belly-laughter to the point of tears. Unforgettable to say the least.
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Summer Shorties: Boots That Beat The Heat
To us, there is no such thing as “boot season”. But listen, we get it – when it’s 107-degrees outside, the idea of being sheathed in leather from the knee down maybe isn’t the most appealing. Solution? Shortie boots!
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Wear It Like Willie (or One of a Million Other Ways)
Willie Nelson has a lot of trademarks, but really, what’s more Willie than a bandana? Nearly every piece in the Willie’s Picnic collection can be easily accessorized with a good ol’ fashioned bandana, and there are countless ways to wear one.
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Margie’s Meeting a Milestone: The Big 8-0
No one is aging more gracefully than Nana. You wouldn’t know it by looking at her, but our beautiful momma turns 80 years young tomorrow! We can’t have the big celebration we wanted, but we’re still celebrating her in a BIG way, and we hope you’ll all be a part of the party… or should we say parties?
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Summer Super Sale
Next week is jam packed with don’t-miss deals, but with sales on top of sales on top of sales, it can be hard to keep it all straight. So, we’re breaking it down for you.
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