Branding our 20th Anniversary

• 2 decades
• 20 years
• 20 spring collections
• 20 fall collections
• 240 issues of Vogue
• 2000 jacket style numbers
• too many gray hairs
• a lot of smiles
• a lot of tears
• never enough friends

Can you believe it has been twenty years?

That's right, Double D Ranch is celebrating its 20th anniversary this year and boy has it been a ride! Twenty years is a long time in this industry and we are so thankful for each and every minute of it.  It has been an amazing journey and we feel so blessed to have been able to work together as a family doing what we love.  We have made some great friends along the way and are excited and looking forward to celebrating our "silver" in five.

Are you with me? - Great!

Audrey and I are currently working on finalizing details of several events, parties, and giveaways, but for now, I want to introduce the branding for this hallmark year. Our round logo is updated to mark the commemoration of 20 years of Double D Ranch. We are already using this in advertising with our spring 2010 Culture Clash ad campaign and will use it in labeling for this year only.

In addition, for collectors, we are adding a special sew-in label featuring the commemorative Double D Ranch scroll.  This label will be placed on all jacket inside front facings marking our landmark year and adding collector value.  The 20th-anniversary scroll will also be featured on tee giveaways and other fun promotional pieces.  I'll leak 'sneak peeks' on those giveaways here on Double Talk as they are finalized.