We got down and dirty at the rodeo for the Pecos collection and makeup artist Lisa Martensen made sure the girls looked the part in the campaign. The inspiration for hair and makeup was rodeo queens doing their thing in the middle of the arena. We're talkin' undone, natural makeup that looks like you've just ridden a horse or roped a buckin' bronco in the ring. It's actually the perfect kind of makeup for everyday because it's easy to apply, lightweight and looks lived in. Like your skin but better. Ready to be Pecos-pretty? Here's how to recreate the look: