THE LOOK OF LOVE

What does love look like? It sounds like a question a wide-eyed child might ask their mama at bedtime, but when it came to capturing this collection, it was one we had to ask ourselves.

Concepting a collection is only half the battle. We have to bring it to life, to give it a story and a setting and put on paper the images that danced in our heads for months – in a way that makes sense and in a way that connects you to the heart and soul of the designs. For Ranch Romance, we wanted it to read like a love story, to feel like summertime, and to evoke an emotion of nostalgia. Initially, we thought it might even be “Red Truck Romance” that harkens back to an old vintage truck, but in the end, we simply kept coming back to the 1998 film Hope Floats.

Odds are it’s been a minute since you’ve seen the heart-wrenching-turned-heartwarming flick, and you’ve probably long forgotten the details and perhaps even the plot, but it’s likely you remember pulling for the protagonist (Sandra Bullock) and rooting for the romance (with Harry Connick Jr.). And that feeling of by-proxy bliss when it all comes together? Well, that’s what we hoped Ranch Romance would feel like.