JUST BETWEEN US: DDR DIRECT TO CONSUMER

There’s something special between DDR and you.

No, we’re not talking about our unique one-on-one relationship (though, that’s something really special, too – what other brand do you know who has that?!). We’re talking about some of our signature series statement pieces.

“Most of our Silver Label pieces, and a few others, our cashmeres,” Audrey explained. “Those garments are only going to be available from us directly. You can get them online from our website, but you will also be able to see and try them on in person at any of our locations – Yoakum, Stockyards, or the new Shop at Round Top.”

This concept is called direct-to-consumer, and it’s nothing new in the retail world, but it’s somewhat novel to us, and not a choice we made lightly. We revere our retail partners and want to provide them with every opportunity to offer the best of everything we make, but a limited series of luxury items will just be going from our headquarters to your home.

“Well, here’s the thing – these pieces are exceptional,” Cheryl said. “They truly are. And inherent to that, I think, is that they’re not mass produced. There is an exclusivity to something that’s limited in quantity.”

Without getting into the nitty-gritty of the balance sheet, it doesn’t take an MBA to realize having a surplus of a high-ticket item in your outstanding inventory isn’t the wisest way to keep your business in the black. Ipso facto, it’s the same for our retail partners.

“These are exquisite – and expensive – Saga-rated furs, so truly some of the finest in the world. It simply comes down to the number we are reasonably able to produce; it’s a matter of keeping quantity low to keep quality extremely high.”

“Plus,” Audrey added. “You can’t deny the appeal of owning something only a handful of other people in the world have! A DDR gal likes to stand out, and there’s an investment-worthy element to exclusivity. You buy a Lamborghini because you know it’ll be the only one in the lot.”