CAN YOU DIG IT?

The overarching umbrella of inspiration for the Monument Valley collection was an aesthetic of adventure and exploration, with a bit of an archaeological edge. So, when concepting this season’s signature print, we decided to go digging – in our own backyard.

Picture yourself finding an old trunk in the attic, full of your mom’s fashion from her youth, and realizing she was far more fabulous than you imagined, and you feel this kindred connection and almost a sense of pride over your similar sense of style. Unearthing this print after nearly 30 years in the archives was kind of like that.

One of the very first illustrative custom prints we ever designed, back in DDR’s infancy, this classic canyon scene captures all the elements that surround you: the landscape and the life; the flora, the fauna, and the folks. It’s imagery that still speaks to us, our sartorial style, our identity as a brand, and everything we appreciate about the southwest. We revived it and recolored it, and we’re in awe of how something from decades ago translates so seamlessly to today. It’s a testament that true style really is timeless.